Complete Digital Marketing Course, 4/10/18: Introduction to SEO

For day eight of the Complete Digital Marketing Course, we were introduced to SEO and why it is important to rank high in the search engines, especially Google. Here are my notes: SEO Overview 1.) Are Search Engines An Important Source of Traffic? Google is a huge source of traffic for most every website. Similar … Continue reading Complete Digital Marketing Course, 4/10/18: Introduction to SEO

Complete Digital Marketing Course Notes 4/9/18: Copywriting

For day seven of my completion of the Complete Digital Marketing Course, we focused on what good copy is, and learned the importance of following the AIDA formula. Here are my notes: What is Copywriting? Copywriting is "sales, in written form": you are trying to convince your audience, through writing, to take a certain action … Continue reading Complete Digital Marketing Course Notes 4/9/18: Copywriting