For day seven of my completion of the Complete Digital Marketing Course, we focused on what good copy is, and learned the importance of following the AIDA formula. Here are my notes: What is Copywriting? Copywriting is "sales, in written form": you are trying to convince your audience, through writing, to take a certain action … Continue reading Complete Digital Marketing Course Notes 4/9/18: Copywriting
For day three of the Complete Digital Marketing Course, I have been learning about how to use WordPress.org to create websites. Here are my notes: Why WordPress? There are several reasons to use WordPress over competing content management sites like Weebly, Wix, and the such. 29% of the web is powered by WordPress. Therefore, there … Continue reading Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website
For day two of my completion of the Complete Digital Marketing Course, I learned a bit about market research. I learned how to use Typeform, how to properly write a survey, and how to analyze the results. Here are my notes: Why Typeform? Typeform has a very simple layout compared to other survey websites. The … Continue reading Complete Digital Marketing Course Notes, Day Two: 4/4/18
This post is a summarization of Create a Buyer Persona and Identify Your Unique Selling Proposition on http://www.completedigitalmarketingcourse.com. Before starting a marketing plan, identify the answers to these two questions: 1.) Who are your customers and what are their problems? 2.) How will your product succeed in the marketplace where others may have failed? Step … Continue reading Complete Digital Marketing Course Notes, Day One: 4/3/18
Marketing is something often considered to be a costly investment to many businesses, and therefore many smaller businesses or brand new startups are often hesitant to invest in something that they may believe has questionable returns. However, small and new businesses that want to scale and grow their brand need to invest in marketing more … Continue reading A Few Free and Easily Trackable Ways to be a Growth Hacker
Last week I just finished the first book of the new year. Ok, I've been trying to work through a few others - one to sharpen my financial knowledge, and one to help me understand meditation as I begin a practice. But Show Your Work by Austin Kleon is one of those that was a … Continue reading A Brief Summary of the First Four Chapters of “Show Your Work” By Austin Kleon (And How the Principles Can Be Applied to Real Life)
You ever hear about that sad statistic? The fact that 80% of small businesses fail within the first year and a half? Yeah, that's just bad. No wonder so many people fear leaving their secure nine-to-fives to go start the business of their dreams. While there are several factors that lead to these businesses running … Continue reading How Can Your Local Mom n’ Pop Business Expand?