Pay More for Brand Name, or Less for Brandless

Ever heard of the BrandTax? No, it's not a literal tax that the government charges us, whether the consumer or the company, to pay for or manufacture brand-named goods. According to Brandless, it's actually just the hidden cost that household name companies charge us to buy their goods. This might mean hidden costs that come … Continue reading Pay More for Brand Name, or Less for Brandless

Roman Aroma – The Scent of Freshly Ground Italian Coffee is Closer than you Think

It's not often that you go to an eatery that almost literally transports you to another country. Not that I've ever been to Italy, but my visit to Roman Aroma sure made me feel like I have. Upon arriving, you immediately feel the difference between the American Coffee Shop and the Italian Caffe. The warmth … Continue reading Roman Aroma – The Scent of Freshly Ground Italian Coffee is Closer than you Think