Complete Digital Marketing Course, 4/10/18: Introduction to SEO

For day eight of the Complete Digital Marketing Course, we were introduced to SEO and why it is important to rank high in the search engines, especially Google. Here are my notes: SEO Overview 1.) Are Search Engines An Important Source of Traffic? Google is a huge source of traffic for most every website. Similar … Continue reading Complete Digital Marketing Course, 4/10/18: Introduction to SEO

Complete Digital Marketing Course Notes 4/9/18: Copywriting

For day seven of my completion of the Complete Digital Marketing Course, we focused on what good copy is, and learned the importance of following the AIDA formula. Here are my notes: What is Copywriting? Copywriting is "sales, in written form": you are trying to convince your audience, through writing, to take a certain action … Continue reading Complete Digital Marketing Course Notes 4/9/18: Copywriting

Complete Digital Marketing Course Notes, 4/6/18: Email Marketing Part 1

It's now day four of the¬†Complete Digital Marketing Course, and I am beginning to learn all about email marketing! Today we focused on the importance of list building, s well as how to set up your list in Mailchimp and install a sign up "sheet" plugin on your website.¬† We also delved a bit into … Continue reading Complete Digital Marketing Course Notes, 4/6/18: Email Marketing Part 1

Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website

For day three of the Complete Digital Marketing Course, I have been learning about how to use WordPress.org to create websites. Here are my notes: Why WordPress? There are several reasons to use WordPress over competing content management sites like Weebly, Wix, and the such. 29% of the web is powered by WordPress. Therefore, there … Continue reading Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website

Complete Digital Marketing Course Notes, Day Two: 4/4/18

For day two of my completion of the Complete Digital Marketing Course, I learned a bit about market research. I learned how to use Typeform, how to properly write a survey, and how to analyze the results. Here are my notes: Why Typeform? Typeform has a very simple layout compared to other survey websites. The … Continue reading Complete Digital Marketing Course Notes, Day Two: 4/4/18

Complete Digital Marketing Course Notes, Day One: 4/3/18

This post is a summarization of Create a Buyer Persona and Identify Your Unique Selling Proposition on http://www.completedigitalmarketingcourse.com. Before starting a marketing plan, identify the answers to these two questions: 1.) Who are your customers and what are their problems? 2.) How will your product succeed in the marketplace where others may have failed? Step … Continue reading Complete Digital Marketing Course Notes, Day One: 4/3/18

A Few Free and Easily Trackable Ways to be a Growth Hacker

Marketing is something often considered to be a costly investment to many businesses, and therefore many smaller businesses or brand new startups are often hesitant to invest in something that they may believe has questionable returns. However, small and new businesses that want to scale and grow their brand need to invest in marketing more … Continue reading A Few Free and Easily Trackable Ways to be a Growth Hacker