Complete Digital Marketing Course, 4/10/18: Introduction to SEO

For day eight of the Complete Digital Marketing Course, we were introduced to SEO and why it is important to rank high in the search engines, especially Google. Here are my notes: SEO Overview 1.) Are Search Engines An Important Source of Traffic? Google is a huge source of traffic for most every website. Similar … Continue reading Complete Digital Marketing Course, 4/10/18: Introduction to SEO

Complete Digital Marketing Course Notes 4/9/18: Copywriting

For day seven of my completion of the Complete Digital Marketing Course, we focused on what good copy is, and learned the importance of following the AIDA formula. Here are my notes: What is Copywriting? Copywriting is "sales, in written form": you are trying to convince your audience, through writing, to take a certain action … Continue reading Complete Digital Marketing Course Notes 4/9/18: Copywriting

Complete Digital Marketing Course, 4/7/18-4/8/18: Email Marketing Part 2

For days five and six, I have continued to learn about email marketing. However, I've focused more on how to build a list and start the campaign. Here are my notes: Add a Lead Magnet To a Sign Up Form A lead magnet is a bribe, or other type of incentive to get subscribers for … Continue reading Complete Digital Marketing Course, 4/7/18-4/8/18: Email Marketing Part 2

Complete Digital Marketing Course Notes, 4/6/18: Email Marketing Part 1

It's now day four of the¬†Complete Digital Marketing Course, and I am beginning to learn all about email marketing! Today we focused on the importance of list building, s well as how to set up your list in Mailchimp and install a sign up "sheet" plugin on your website.¬† We also delved a bit into … Continue reading Complete Digital Marketing Course Notes, 4/6/18: Email Marketing Part 1

Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website

For day three of the Complete Digital Marketing Course, I have been learning about how to use WordPress.org to create websites. Here are my notes: Why WordPress? There are several reasons to use WordPress over competing content management sites like Weebly, Wix, and the such. 29% of the web is powered by WordPress. Therefore, there … Continue reading Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website

Complete Digital Marketing Course Notes, Day Two: 4/4/18

For day two of my completion of the Complete Digital Marketing Course, I learned a bit about market research. I learned how to use Typeform, how to properly write a survey, and how to analyze the results. Here are my notes: Why Typeform? Typeform has a very simple layout compared to other survey websites. The … Continue reading Complete Digital Marketing Course Notes, Day Two: 4/4/18

Complete Digital Marketing Course Notes, Day One: 4/3/18

This post is a summarization of Create a Buyer Persona and Identify Your Unique Selling Proposition on http://www.completedigitalmarketingcourse.com. Before starting a marketing plan, identify the answers to these two questions: 1.) Who are your customers and what are their problems? 2.) How will your product succeed in the marketplace where others may have failed? Step … Continue reading Complete Digital Marketing Course Notes, Day One: 4/3/18

Headspace: The Best Mindfulness App On the Market

If you're one who has an interest in self-help or personal wellness, you most likely have already heard plenty about the benefits of meditation. You may want to start your own practice, however, as a beginner with limited knowledge and experience, the practice may seem intimidating. As a beginning meditator, you may have already felt … Continue reading Headspace: The Best Mindfulness App On the Market

The One Book that has Helped me Confidently Begin my Meditation Journey

If you lead a busy lifestyle, you may already know the benefits of meditation, and have therefore looked into the practice as a way of reducing stress and improving your own cognition. However, meditation is one thing that is easier said than done - many experts say that it takes several years to truly master … Continue reading The One Book that has Helped me Confidently Begin my Meditation Journey